The TUVUKE INITIATIVE is anchored around the following pillars:
- Constitutionalism: Enhance constitutionalism through the national values and principles of governance which include human dignity, equity, social justice, inclusiveness, equality, human rights, non-discrimination, and protection of the marginalized.
- Gender and Power: Contribute in ensuring that the 2012 elections comply with the Constitution and that the electoral process is compliant with the Article 81 (b) of the Constitution
- Responsible journalism: Inculcate professionalism in and entrench conflict sensitive journalism for election reporting.
- Culture of tolerance: Build a culture of tolerance and acceptance of difference in order to avoid violent conflict before, during and after general elections.